01 Mar 2024
AI technology is finding increasing use in the realm of advertising and marketing. Advertising agencies are training neural networks to analyze large amounts of brand and consumer data in order to create more accurate and effective advertising campaigns. This includes using neural networks to analyze brand strategies, conduct audience profiling, and developing creative briefs. It is suggested that AI technology might soon be able to replace creative directors and create advertisements that not only persuade us to make purchases but can predict when we're going to run out of toothpaste. This could lead us to wonder why on earth we bought an extra blender, and how the AI knew we needed one in the first place.
